We want the product to express the technology we’re using, so that people understand it…Even if they only one-quarter understand it, at least they see that we’re doing something different that makes it work better, and perhaps gives them a bit of pleasure to see that and point it out to people.

Sir James Dyson in conversation with Wired, via Tim Carmody

Reading this helps me understand what I’ve always liked about Dyson as a company. Their vacuum cleaners and hand dryers are flashy, but in an honest, satisfying way.

Don’t miss the second page, where Dyson goes into the wacky battery-related hurdles standing between humanity and truly great robotic vacuum cleaners.

  1. dianakimball posted this